Rena

CHIEF OPERATING OFFICER AND FASHION DIRECTOR

As Aquatalia’s Chief Operating Officer and Fashion Director, Rena Krasnow lends her contemporary eye to Aquatalia’s seasonal fashion assortments, while managing operations for the multi-national brand offices. Rena blends her business skills honed during her time as an attorney with her refined sense of style… A combination that truly illustrates “dressing for success”.

A working woman, wife and mother, Rena drops her daughters off at school and walks to Aquatalia’s Park Avenue office each day. No stranger to foot pain, she has overcome hairline fractures from a lifelong love affair with shoes. Rena knows the value of footwear that will perform through the rigor of everyday life while delivering functional luxury.

Rena personifies the family enterprise that is Aquatalia by Marvin K. with values instilled by her late mother, Joy Krasnow, former Marketing VP and co-founder of Aquatalia.  Rena honors the family legacy in continuing to develop the brand and strengthen the business. Even some footwear designs currently in development pay tribute to Rena’s two daughters and their creative inspirations - both are budding enthusiasts. 

Rena works closely with her sister Jodi Krasnow, who leads the North American sales team. Jodi travels the country, partnering with the most prestigious department stores and high-end boutiques. Her vast product knowledge and understanding of the Aquatalia women makes her the ideal person to emphasize Aquatalia’s superior craftsmanship, beautiful design and dedication to functional luxury.